What is an ASIN on Amazon and Why Does it Matter to Brands?

ASIN stands for Amazon Standard Identification Number and it is a unique 10-character alphanumeric code used to identify each product in the Amazon catalog, which Amazon itself assigns to your products. It serves as an important identifier of the product, which helps customers find and purchase items more easily, as well as helping sellers track their products accurately. ASINs also provide valuable information such as pricing, availability and customer reviews. This information gives users better insight into a product before they buy it, allowing them to make more informed purchasing decisions. An ASIN thus plays an essential role in helping both buyers and sellers on Amazon.

Sellers Need a UPC to Get an ASIN to Be Able to Sell a Product.

To make sure that your product is listed correctly on Amazon, sellers must obtain a UPC (Universal Product Code) for their item before they can request an ASIN (Amazon Standard Identification Number). This will ensure that all of the necessary details about your product are included when it's listed on Amazon so customers can find and purchase your item with ease. With the right UPC and ASIN, selling products online has never been easier!

How Do You Get a Product ASIN to Start Selling on Amazon?

Getting an Amazon Standard Identification Number (ASIN) for a product is an important step in selling on Amazon. An ASIN is a unique 10-character alphanumeric code used to identify each product in the Amazon catalog and provides valuable information such as pricing, availability and customer reviews. With an ASIN, customers can easily find and purchase items on the platform, whilst sellers are able to accurately track their products.

When registering a new product on Amazon, sellers will need to provide an ASIN that uniquely identifies their item within the catalog. If the product is already available in the catalog, then all the seller needs to do is search for it using its name or brand name. Once they have located it then they can use the existing ASIN found in the product's description page.

However, if the seller is creating a new item, then they will need to assign a new ASIN for it which can be done through Amazon's Product Identifier Tool. This tool allows sellers to create up to ten different versions of their product with different features such as size and color. Each version generates its own unique ASIN that can be used when registering it within the catalog.

Once registered, customers will be able to search and find your product easily using its associated ASIN and be informed by its availability, pricing and customer reviews before purchasing it. As such, having an accurate and properly established ASIN for your products can help increase visibility on Amazon as well as boosting sales potentials for your business.